What is branding?
The brand is not just a logo design. You can not design a logo and say "This is the brand." He can create a logo and a set of stationery and name that brand. This is only a small part of it. The brand is the way the public sees and perceives your business. There is a visual identifier is how an audience connects with your business on many levels and through different contact points brands.
A brand can be described as a business, service or product that has a voice and personality. A designer can not "make" a brand that must come from the company itself. What are your core values? What do they mean? What makes your product unique? What is your key feature? Questions such as these form the basis for a brand strategy and should be implemented within the company in the first instance. A design agency or design forms the foundation of a brand, or brings the visual identity and corporate brand to improve.
Many people, including some designers, think that a company can easily do designing a handful of visual elements; Logo design, stationery design, colors, fonts, etc. In fact, it is very much more complicated. A design agency or market group, the values of the brand with the visual identity. We produce not just a variety of beautiful designs and a brand name call. Professional design agencies take the concepts and ideas of branding companies and lead to the realization in the most appropriate form, sometimes suggest improvements or refine the original strategy along the way.
A design agency or professional branding creates images that represent the visual identity of a company, demonstrating what it stands for and highlighting their beliefs. It is not just a logo and a few colors together and look pretty.
Why do brands hire design agencies?
Arranging a graphic designers and brand agencies to create or improve their corporate identity designs. If a company is completely popular, the brand's manual out of the window, but in most cases, if you are hired by a company, the designer is expected to work in a series of established brand guidelines.
The guidelines for the identity of the brand describe how brand identity should be used or not in a variety of media. The logos are usually displayed sits on the means assigned in the appropriate colors. Moreover, they are shown so that they should not be used. Many guidelines easily accessible Brand There is, Google is your friend, but the Skype brand guidelines are particularly good example.
The branding guidelines ensure that the identity of a company is maintained and remains consistent regardless of the visual device to which it is applied. According to the company, corporate / brand identity image can be formed by a number of devices. A company like apple could control, but not limited to, the following in the guidelines for the brand identity;
A logo (symbol behind the whole main identity and brand)
Stationery design (stationery, business cards, greetings, etc.)
Marketing materials (brochures, flayers, books, websites, etc.)
Products and packaging (sold products and packaging in which they come)
Clothing design (article tangible items used by employees or sold as part of the brand strategy)
Detail design (interior and exterior signage and interior design outlet stores)
E-mail design (design templates for e-mail newsletters, internal notes, etc.)
Television advertising (visual style and television productions and commercials elements)
Other communication
All listed parts and many others form a visual identity of the brand. The logo is the embodiment of the brand wrapped in an easily recognizable brand, but always remember, only one logo is a trademark. Represents only one brand. We have written many other things on the logo design you can find in the blog design, if you are not sure what a logo is or what it is used for. In short, identify a logo, a brand or a product in its simplest form.
The brand is not just a logo design. You can not design a logo and say "This is the brand." He can create a logo and a set of stationery and name that brand. This is only a small part of it. The brand is the way the public sees and perceives your business. There is a visual identifier is how an audience connects with your business on many levels and through different contact points brands.
A brand can be described as a business, service or product that has a voice and personality. A designer can not "make" a brand that must come from the company itself. What are your core values? What do they mean? What makes your product unique? What is your key feature? Questions such as these form the basis for a brand strategy and should be implemented within the company in the first instance. A design agency or design forms the foundation of a brand, or brings the visual identity and corporate brand to improve.
Many people, including some designers, think that a company can easily do designing a handful of visual elements; Logo design, stationery design, colors, fonts, etc. In fact, it is very much more complicated. A design agency or market group, the values of the brand with the visual identity. We produce not just a variety of beautiful designs and a brand name call. Professional design agencies take the concepts and ideas of branding companies and lead to the realization in the most appropriate form, sometimes suggest improvements or refine the original strategy along the way.
A design agency or professional branding creates images that represent the visual identity of a company, demonstrating what it stands for and highlighting their beliefs. It is not just a logo and a few colors together and look pretty.
Why do brands hire design agencies?
Arranging a graphic designers and brand agencies to create or improve their corporate identity designs. If a company is completely popular, the brand's manual out of the window, but in most cases, if you are hired by a company, the designer is expected to work in a series of established brand guidelines.
The guidelines for the identity of the brand describe how brand identity should be used or not in a variety of media. The logos are usually displayed sits on the means assigned in the appropriate colors. Moreover, they are shown so that they should not be used. Many guidelines easily accessible Brand There is, Google is your friend, but the Skype brand guidelines are particularly good example.
The branding guidelines ensure that the identity of a company is maintained and remains consistent regardless of the visual device to which it is applied. According to the company, corporate / brand identity image can be formed by a number of devices. A company like apple could control, but not limited to, the following in the guidelines for the brand identity;
A logo (symbol behind the whole main identity and brand)
Stationery design (stationery, business cards, greetings, etc.)
Marketing materials (brochures, flayers, books, websites, etc.)
Products and packaging (sold products and packaging in which they come)
Clothing design (article tangible items used by employees or sold as part of the brand strategy)
Detail design (interior and exterior signage and interior design outlet stores)
E-mail design (design templates for e-mail newsletters, internal notes, etc.)
Television advertising (visual style and television productions and commercials elements)
Other communication
All listed parts and many others form a visual identity of the brand. The logo is the embodiment of the brand wrapped in an easily recognizable brand, but always remember, only one logo is a trademark. Represents only one brand. We have written many other things on the logo design you can find in the blog design, if you are not sure what a logo is or what it is used for. In short, identify a logo, a brand or a product in its simplest form.
